The urgency to act on the dire reports emerging from the world's oceans has never been greater. Traditional conservation efforts over the past 70 years are failing to meet their objectives. GoBlu3 offers a renewed approach to conservation and sustainable development by re-evaluating our marine resources and the ways we monitor and manage them.

Reconnecting with the sea means inspiring more people about the potential of our coastal regions and fostering a new generation of innovative coastal and marine businesses. GoBlu3 empowers communities to set local priorities, value their greatest assets, and revitalize their shorelines.

"Somewhere along the way, we lost something very important: our belief in the sea as a source of prosperity." Emulating an original quote from Commander Jacques-Yves Cousteau: "People protect what they love." In a capitalism-driven society with dwindling natural resources, GoBlu3 concludes that people protect what they value and can monetize.

Without necessary support, communities and businesses struggle to harness the sea's abundant potential for cleaner energy, food, and sustainable development. Insufficient resources discourage local authorities from innovating to protect homes and businesses from climate change.